WEBSITE REDESIGN
User Experience
2025
My Role
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Homepage design
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Co-designed the inner pages with Lynthpher Jiang
Who are it’s main users?
Individuals or families in New York dealing with serious injuries or wrongful death cases
People feeling stressed or uncertain, looking for clarity and reassurance
Clients who value personal attention over big “factory” law firms
Locals who prefer a nearby attorney familiar with New York and Long Island laws
Users seeking trustworthy, compassionate, and responsive legal support
Objective
Enhance user experience and clarity of messaging
Redesign the site so that visitors immediately understand the firm's value and can easily navigate to key practice areas, results, testimonials and contact forms.
Strengthen brand trust and credibility
Modernize the design, incorporate stronger visual cues (such as attorney bios, case results, client testimonials, professional imagery) and ensure consistent branding that reflects the firm’s experience, personalized service and successful track record.
Optimize for mobile and search visibility
Improve conversion and lead generation
Ensure the website is responsive and performs well across smartphones, tablets and desktops - and that content is structured and optimized (site speed, accessibility, SEO best practices) so that potential clients searching for personal injury lawyers in New York and Long Island can find and use the site effectively.
Optimize the contact/consultation journey (free case evaluation form, phone numbers, location information) to reduce friction and encourage more prospective clients to engage, thereby increasing the number of qualified leads generated.
Cleaner structure
The layout now feels organized and easy to navigate, with clear sections and consistent spacing that guide users naturally through the content.
Use of visuals
Icons and imagery now add meaning, helping users understand services at a glance and making the site feel more approachable.
Impact
Readable text
Headings and paragraphs with clear heirarchy make information easier to scan, especially for users looking for quick answers.
Color and contrast
The updated color palette brings warmth and professionalism while improving readability and accessibility.
The new website was recently launched, and I’m looking forward to tracking performance metrics like bounce rate, time on page, and SEO visibility to measure how these design changes improve engagement over time.